It was a packed presentation. How did I do?
iPhone (2 out of 3)
Not much time was spent on iOS for iPhone. Lets face it, like Mac OS it’s pretty feature complete until the tech changes that.
- UI Refresh: DING!
- More music features: DING! But not much was made of this on stage. But still… DING!
- Dark Mode: UH UH!
iPad (3 out of 5)
iOS 11 == iPad Biggly
- Drag and Drop: Double DING!!!!
- Split View App Picker: Kinda DING. The dock counts. Right? I’m counting it
- A finder type app: OH DING!
- No 10.5. UH UH! I have one next to me right now. Lovely it is too.
Mac (1 out of 2)
- Spec bumped Mac Pros. DING! I’m writing this on a 15 inch Kaby Lake Aluminium slab
- New version with touch bar updates: Ok, there was a new version (D’Uh) but no touch bar changes of any significance. I’ll take this as a UH UH!
Apple Watch (0 out of 2)
Not much meat here.
- More sports biz waz. Not really
- A step away from the app model. There is a Siri face, but I don’t think that really counts.
tvOS (1 out of 3)
More on this later in the year according to Timmy Cee, but not much today. It did get a dark mode though. At least there was some dark mode action
- Amazon Instant: DING!
- TV app outside US. UH UH!
- Talk of Apples TV shows: NOPE!
Siri (2 out of 3)
Some changes, but not the focus people expected.
- Siri Speaker: It was announced. Not sure why, but it was so; UH UH!
- New Siri domains. There were a few, but not the number I expected. Technically I was right though: DING! *sigh*
- New AI smarts: Not really on Siri, but lots of talk of Machine Learning so kinda: DING!
Total: 9 out of 18
Not great, but very happy to be right about the Mac and delighted to be wrong about the 10.5 inch iPad
Well, it’s that time of year again. Predictions seem to be the thing to do, so here are mine. iOS is splitting into many forms at the moment. I think the iPhone flavour of iOS won’t see too many big changes, but the iPad version will do. Also, you can think of Siri as a whole new ajunctive OS that’s available in the cloud, though all Apple devices. Here we go…
- UI Refresh in line with the music app. Nothing too major. You will see more bold fonts and more colours.
- New music features. Because Apple has to keep driving this forward.
- Dark mode. OLED is coming and a dark mode is a battery bonus for OLED screens. It also looks cool. The interesting question is how developers will be asked to go about implementing this.
This is where the big stuff is bound to happen. Nothing happened in iOS10 so there is two years worth of stuff ready to go.
- Drag and drop has to be the number one most demanded feature. With split view this will solve so many of the iPads productivity whoes.
- New split view app picker. Because the existing one is just awful.
- A finder type app.
- Some Pro only feature to help differentiate the line up. Possibly pencil related.
- No 10.5 inch iPad just yet. WWDC just doesn’t seem like the time
- I think Apple knows that Devs are getting tired of waiting. So they need to show willing. They can do this by releasing new spec bumped MacBook Pros.
- New version of MacOs with extended touchbar support. I’m not sure what else. macOS is a thing of beauty and I’m not sure what more they can really add without changes to the hardware.
- Sports focused refinements
- A baby step away from the app model. Tres Vague.
- Amazon Instant Video.
- TV app comes to more countries.
- Lots of talk about Planet of the Apps and Carpool Karoke.
- No Siri Speaker announced because the devs need to get to work first
- New domains that heavily hint at the Siri Speakers imminent arrival
- New AI smarts
Ok, that’s 18 predictions. Lets see how I do.
There is a lot of talk at the moment about the Mac being dead. Nonsense. Apple cares about the Mac. At the moment Apple just doesn’t seem to be delivering much. Look at the major lines;
– iPhone: The case has not had any significant design changes. iOS 10 was not really a significant update.
– iPad: No new iPad Pros in a year. The 12 inch is now 12 months old. The new “iPad” is a spec bumped Air. The be honest, the hardware is great. It’s not the problem. The problem is the software! iPad has had no love since iOS9 when Apple introduced some half baked but much needed multitasking features. If Apple sees the iPad as a Mac killer, you’d think they’d be putting more effort into the Software.
– iPod: New colours. Maybe?
– Apple Watch: This seems to be progressing well and gets much fashion love in terms of new bands.
– The Mac: New models of laptops appear regularly and there is some innovation there, even if the specs are not what Pros really want. Ok, it’s not great on the desktop. The Pro has seen no updates since Dodo’s roamed the Earth. macOS gets regular love love with Apple sticking to its yearly updates.
Apple has not delivered much over the last year or so. Where there attention is at the moment is anyones guess. Perhaps great things are in the pipe. Perhaps they’re having manufacturing issues. Perhaps they’re experiencing some organisational issues.
The Mac is not neglected. Apple just isn’t delivering at the moment.